Media Production Proposal

Gold Star
Memorial Bridge

Rehabilitation Project

Strategic Content Creation & Project Visibility Services

Prepared by
5 Year Timeline
I-95 Corridor Impact
8 Service Areas
View Full Proposal
Executive Summary

A Once-in-a-Generation
Infrastructure Project

The rehabilitation of the Northbound Gold Star Memorial Bridge is one of the most visible and operationally complex infrastructure projects currently underway in Connecticut.

With a five-year construction timeline, major traffic impacts along the I-95 corridor, and continuous public visibility, the project presents a rare opportunity to document and communicate the scale, coordination, and expertise required to execute work of this magnitude.

Krane Digital proposes a long-term strategic content partnership focused on capturing the project as it evolves — transforming active construction operations into a structured visual communication system.

Stakeholder Transparency
Public Communication
Recruitment & Workforce
Safety Awareness
Future Pursuits & Proposals
Internal Documentation
Industry Authority
Reputation Building
Field-First Documentation Partner

Rather than producing isolated marketing videos, Krane Digital embeds within project operations to capture the real execution of the work as it happens.

Scope of Work

Comprehensive Coverage
Across Every Phase

01

Ongoing Project Documentation

Recurring on-site photo, video, and drone coverage throughout the duration of the rehabilitation project.

Structural Steel Repairs Deck Replacement Traffic Shifts & MOT Suspended Platforms Marine Coordination Night Operations Heavy Lifting Concrete Rehabilitation Painting & Coating Safety Procedures Workforce Coordination Milestone Activities Public Progress Updates
02

Cinematic Video Production

High-end cinematic video assets documenting the progression of the project across short and long-form formats.

Short-Form Social Content

  • LinkedIn
  • Instagram
  • Facebook
  • Recruiting Campaigns
  • Public Outreach

Fast-paced field visuals · Operational storytelling · Heavy equipment sequences · Workforce-focused content · Milestone updates

Long-Form Project Features

  • Major Milestones
  • Engineering Complexity
  • Traffic Management
  • Team Coordination
  • Community Impact

Quarterly updates · Annual recap films · Specialty features · Phase breakdowns · Workforce spotlights

03

Professional Photography

An organized library of professionally color-graded still photography documenting the full life cycle of the project.

Progress Documentation
Executive Marketing Imagery
Workforce Photography
Equipment & Operations
Aerial Photography
Safety Documentation
Public Relations Imagery
Pursuit & Proposal Assets
04

Aerial Drone Operations

FAA Part 107 certified drone operations capturing the full scale and scope of the bridge rehabilitation from above.

Coverage Areas
  • Bridge-wide progress
  • Traffic phasing
  • Structural work zones
  • Marine access operations
  • Regional project impact
  • Time-lapse comparisons
Coordination Protocols
  • FAA restrictions compliance
  • Site safety requirements
  • Marine coordination
  • CTDOT operational procedures
FAA Part 107 Certified Commercial UAS Operations
05

Project Visibility System™ Signature Service

A dedicated project website platform — the Site Chronicle™ — functioning as a centralized, public-facing project visibility hub.

Monthly Updates

Progress updates, video content, drone imagery, and milestone announcements

Traffic & Notices

Real-time traffic pattern changes and public notices for commuters

Workforce Features

Community information and workforce spotlights highlighting the people behind the project

Historical Archive

Permanent, searchable archive of all project progress documentation

Stakeholder Transparency Public Goodwill Centralized Communications Easy Media Access Recruitment Visibility Long-Term Documentation Future Pursuit Material

The website can exist independently from parent company websites while remaining linked to all participating entities and CTDOT communications.

06
Service Area

Recruitment & Workforce Branding

Strategic workforce-focused content supporting craft recruitment, skills awareness, and company culture visibility — told from the field, for the field.

Audience Targets
Craft Workers
Interns & Apprentices
Skilled Trades
General Public
Industry Professionals
Employee Spotlights

Authentic profiles of the people building the bridge — their craft, their story, their pride.

Short-Form Video
"Day in the Field" Features

Follow-along documentary content capturing real roles on one of Connecticut's biggest projects.

Long-Form Feature
Safety Culture Content

Showcasing the standards, protocols, and commitment that define a best-in-class safety culture.

Awareness Campaign
Training & Apprenticeship

Highlighting pathways into the trades and programs that develop the next generation of bridge builders.

Recruitment Asset
Large-Scale Operation Showcases

Cinematic sequences that communicate the ambition and scale of work being executed.

Brand Film
Dual-Partner Coverage

Content serves both the MSRGSP joint venture and individual partner companies simultaneously.

Joint Venture
Distributed Across
LinkedIn Instagram Facebook Project Website Pursuit Packages
07

Safety & Compliance Documentation

All field operations conducted with full understanding and compliance within active infrastructure work zones.

Site-Specific Safety Plans
Full PPE Compliance
Traffic Control Procedures
Marine Safety Requirements
FAA Part 107 Certified
OSHA 30 Certified

Experienced operating in heavy civil environments, night operations, highway work zones, active construction sites, and public infrastructure projects. All content can be routed through internal review prior to publication.

08

Content Organization & Asset Management

A structured archive of project media assets creating a long-term visual library for every future need.

Organized Photo Libraries
Tagged Milestone Content
Searchable Footage
Social-Ready Exports

Library supports:

Future Bids Public Relations Recruiting Owner Presentations Internal Communications Historical Documentation
Proposed Deliverables

Monthly Structure
What You Receive

Monthly Coverage

  • 1–2 On-Site Capture Days Full-day presence embedded within project operations
  • Ground Video Coverage Cinematic field-level documentation of active work
  • Aerial Drone Coverage FAA Part 107 certified aerial documentation
  • Professional Photography Color-graded stills for all use cases

Monthly Deliverables

2
Short-Form Videos
Social-ready, platform-optimized video content
1
Progress Feature
Monthly cinematic project progress film
40–75
Edited Photos
Professionally graded, organized, and archived
Drone Package
Aerial photo and video deliverables
Media Archive
Organized, searchable media asset library update
Social Exports
Platform-formatted, ready-to-post content packages
Strategic Value

Beyond the
Jobsite

The Gold Star Memorial Bridge Rehabilitation is more than a construction project — it is a once-in-a-generation infrastructure operation taking place in full public view. Every phase represents an opportunity to document, communicate, and build lasting value far beyond the construction fence.

Operational Proof

Visual evidence of your team's capability to deliver complex infrastructure work at scale — purpose-built for future pursuits and proposals.

Public Transparency

Structured communications that keep commuters, stakeholders, and community members informed throughout a five-year construction window.

Workforce Branding

Authentic content that attracts craft workers, apprentices, and skilled tradespeople to the companies building Connecticut's most visible bridge.

Historical Documentation

A permanent, organized archive of every phase — turning five years of active construction into a searchable legacy asset library.

Future Pursuit Material

Proposal-ready photography, video, and documentation that positions MSRGSP and its partners for the next major infrastructure opportunity.

Industry Authority

Consistent, high-quality content output that establishes your team as the standard-bearer for professional infrastructure delivery in the region.

Five-Year Content Strategy

A long-term documentation partnership aligned with every phase of the rehabilitation.

Year 1
Foundation & Early Documentation
Year 2
Major Structural Coverage
Year 3
Mid-Project Milestone Films
Year 4
Workforce & Community Features
Year 5
Completion & Legacy Archive